CTV & OTT Advertising in India – Hotstar, JioCinema & More
Jam & Gems plans and books CTV advertising across Disney+ Hotstar, JioCinema, SonyLIV, Prime Video and other OTT platforms — premium, often non-skippable placements with precise audience targeting on India's largest streaming screens.
Location-specific options coming soon. Contact us for a custom quote.
CTV advertising in India: reach the cord-cutters
CTV advertising in India: reach the cord-cutters
India is the world's fastest-growing OTT (Over-The-Top) streaming market, with 500+ million OTT users and rapidly growing adoption of Connected TV (CTV) — streaming content on large-screen TVs via smart TV apps, streaming sticks and set-top boxes.
CTV and OTT advertising delivers what traditional TV cannot: precise audience targeting (by age, gender, interests, location, content genre), non-skippable ad slots in premium content environments, measurable reach and frequency, and access to the cord-cutting generation that is increasingly unreachable via conventional TV.
Jam & Gems plans and books CTV campaigns on Disney+ Hotstar (India's largest OTT platform), JioCinema, SonyLIV, Amazon Prime Video and regional OTT platforms. We access inventory across platforms, negotiate rates, and provide unified reach/frequency reporting.
CTV & OTT Advertising in India rates in India
| Location | Size | Price | Min. Duration | Availability |
|---|---|---|---|---|
| Disney+ Hotstar — non-skippable pre-roll, prime content | 15–30 sec | ₹400–₹800/1000 impressions | 1 month min | Limited |
| JioCinema — pre-roll, general content | 15–30 sec | ₹200–₹400/1000 impressions | 1 month min | Available |
| SonyLIV — mid-roll, premium series | 15–30 sec | ₹300–₹600/1000 impressions | 1 month min | Available |
| Hotstar — IPL live streaming (seasonal) | 10–30 sec | ₹800–₹2,000/1000 impressions | 1 match min | Limited |
| Regional OTT (Aha, SunNXT, etc.) | 15–30 sec | ₹150–₹350/1000 impressions | 1 month min | Available |
Rates are indicative and vary by location and demand. Contact us for confirmed rates.
Why choose Jam & Gems for ctv & ott advertising in india?
Confirmed rates, not estimates
We provide vendor-confirmed rates before you commit — no inflated quotes that change at booking.
End-to-end execution
From planning to booking to monitoring reports — we manage everything in-house.
25+ cities, one team
One brief, coordinated execution across all your target cities, with a single point of contact.
Full transparency
You see costs, commissions and vendor details before signing off. No hidden fees.
Frequently asked questions
CTV (Connected TV) advertising reaches viewers on smart TVs and OTT platforms like Hotstar, JioCinema, SonyLIV and Prime Video. These are premium, often non-skippable placements with precise audience targeting.
OTT (Over-The-Top) refers to streaming content delivered over the internet to any device (phone, tablet, laptop, TV). CTV specifically refers to OTT content viewed on a connected TV screen. Both terms are often used interchangeably in Indian media planning.
Yes. We facilitate CTV and OTT advertising during IPL on Disney+ Hotstar and JioCinema. These are premium, often non-skippable placements with very high demand — book at least 4–6 weeks before the IPL season.
Get a free ctv & ott advertising in india rate card
Tell us your target city and campaign goal. Our team will send you confirmed rates within 24 hours.