BTL & Non-Traditional Advertising in India
Jam & Gems plans and executes BTL advertising across India — on-ground activations, auto rickshaw branding, mall kiosks, society promotions, transit media and more. Hyperlocal reach with verifiable execution.
Location-specific options coming soon. Contact us for a custom quote.
What is BTL advertising and how does it work in India?
What is BTL advertising and how does it work in India?
BTL (Below The Line) advertising includes all non-mass-media channels that engage consumers directly — on-ground activations, auto rickshaw branding, kiosks at malls and markets, society gate branding, transit media, and field marketing. It is ideal for hyperlocal brand awareness, product sampling, and driving in-store footfall.
In India, BTL advertising is particularly effective for new product launches in specific localities, for building brand awareness in tier-2 and tier-3 markets, and for reaching demographics that don't engage strongly with digital or print media.
Jam & Gems manages end-to-end BTL campaigns — creative briefing, vendor coordination, execution, and monitoring with live photos. We cover 25+ Indian cities and coordinate multi-city campaigns from a single point of contact.
BTL & Non-Traditional Advertising in India rates in India
| Location | Size | Price | Min. Duration | Availability |
|---|---|---|---|---|
| Auto rickshaw branding — 100 autos, Mumbai | Full back panel | ₹60,000/month | 1 month min | Available |
| Mall kiosk — premium mall, metro city | 10×10 ft space | ₹85,000/month | 1 month min | Limited |
| Society gate branding — 50 societies, NCR | Gate banner 6×3 ft | ₹75,000/month | 1 month min | Available |
| Bus branding — full bus exterior, Delhi | Full bus | ₹35,000/month | 1 month min | Available |
| On-ground activation (basic setup) | Team + collateral | ₹25,000/day | 1 day min | Available |
Rates are indicative and vary by location and demand. Contact us for confirmed rates.
Why choose Jam & Gems for btl & non-traditional advertising in india?
Confirmed rates, not estimates
We provide vendor-confirmed rates before you commit — no inflated quotes that change at booking.
End-to-end execution
From planning to booking to monitoring reports — we manage everything in-house.
25+ cities, one team
One brief, coordinated execution across all your target cities, with a single point of contact.
Full transparency
You see costs, commissions and vendor details before signing off. No hidden fees.
Frequently asked questions
BTL (Below The Line) advertising includes on-ground activations, auto rickshaw branding, mall kiosks, society promotions, and any non-mass-media channel that engages consumers directly at a local level.
Simple activations like auto rickshaw branding or society gate banners can start from ₹25,000. Multi-city on-ground campaigns typically start from ₹2,00,000.
We provide installation photos for all static BTL materials (banners, kiosks, branding) within 24 hours of execution, and daily activity reports for on-ground activations with team attendance and consumer interaction data.
Get a free btl & non-traditional advertising in india rate card
Tell us your target city and campaign goal. Our team will send you confirmed rates within 24 hours.