Sports Advertising in India – IPL & Stadium Branding
Jam & Gems plans and executes sports advertising across IPL, cricket stadiums and major sporting events — boundary boards, jersey sponsorships, stadium branding and match-day activations that deliver mass reach and premium brand association.
Location-specific options coming soon. Contact us for a custom quote.
Sports advertising in India: reach hundreds of millions
Sports advertising in India: reach hundreds of millions
Cricket is India's de facto national sport — a religion for hundreds of millions of fans. IPL (Indian Premier League) alone commands 500+ million viewers across TV and OTT, making it the most-watched annual sporting event in Asia. Stadium advertising during IPL and international matches delivers mass reach, premium brand association with the sport, and unmatched emotional engagement from fans.
Sports advertising in India extends beyond cricket: badminton (PBL), kabaddi (PKL), football (ISL), tennis and motorsports also command engaged, premium audiences. Jam & Gems facilitates advertising across India's top sporting properties.
We facilitate IPL boundary boards, team jersey sponsorships, stadium LED displays, stump cam branding, on-ground activations, pre-match and post-match activation zones, and match-day event branding. We also help brands activate digital campaigns timed with match schedules for maximum relevance.
Sports Advertising in India rates in India
| Location | Size | Price | Min. Duration | Availability |
|---|---|---|---|---|
| IPL — boundary board branding (1 match) | 3×1 m panel | ₹2,00,000/match | 1 match min | Limited |
| IPL — title sponsorship of 1 match (small-scale) | Full match | ₹40,00,000/match | 1 match min | Limited |
| Domestic cricket — boundary board (Test/ODI) | 3×1 m panel | ₹1,20,000/match | Per match | Available |
| PKL (Kabaddi) — boundary board, full season | Per panel | ₹8,00,000/season | Full season | Available |
| Stadium naming rights or season branding | Full season | On request | Full season | Limited |
Rates are indicative and vary by location and demand. Contact us for confirmed rates.
Why choose Jam & Gems for sports advertising in india?
Confirmed rates, not estimates
We provide vendor-confirmed rates before you commit — no inflated quotes that change at booking.
End-to-end execution
From planning to booking to monitoring reports — we manage everything in-house.
25+ cities, one team
One brief, coordinated execution across all your target cities, with a single point of contact.
Full transparency
You see costs, commissions and vendor details before signing off. No hidden fees.
Frequently asked questions
Yes. We facilitate boundary board placements, sponsor branding, in-stadium activations and LED display ads at IPL and other major cricket matches in India.
IPL 2024 was watched by 500+ million viewers across TV (Star Sports) and OTT (JioCinema). A single IPL match boundary board placement is seen by 50–100 million TV viewers in one sitting — among the highest single-event reach in Indian advertising.
We facilitate jersey branding and team sponsorship partnerships for IPL and other franchise leagues (PKL, ISL). These are negotiated directly with team management and typically require a full-season commitment. Contact us for current availability.
Get a free sports advertising in india rate card
Tell us your target city and campaign goal. Our team will send you confirmed rates within 24 hours.