Television Advertising in India – TVC Rates & Booking
Jam & Gems plans and books TV advertising across national GEC channels, regional language channels, news channels and niche channels — transparent GRP-based pricing, end-to-end creative and booking.
Location-specific options coming soon. Contact us for a custom quote.
Television advertising in India: reach at scale
Television advertising in India: reach at scale
India has one of the world's largest television markets with 900+ million TV households and 200+ channels spanning GEC (general entertainment), news, sports, regional language, and niche categories. Television advertising remains the highest-reach single medium in India for brands targeting broad audiences.
The Indian TV advertising market is divided by channel category (GEC vs regional vs news), language (Hindi, English, Tamil, Telugu, Kannada, Marathi, Bengali and more), and daypart (prime time 8–11 PM typically delivers 3–5× the reach of daytime). GRP (Gross Rating Point) is the standard metric for planning and buying TV time.
Jam & Gems plans TV campaigns across Star Plus, Zee TV, Colors, Sony LIV, Star Vijay, Sun TV, Asianet and 100+ more channels with transparent GRP rates. We handle creative production (if needed), media planning, booking, and post-campaign BARC ratings reports.
Television Advertising in India rates in India
| Location | Size | Price | Min. Duration | Availability |
|---|---|---|---|---|
| Star Plus / Zee TV / Colors — prime time (8–11 PM) | 30 sec | ₹2,50,000/30-sec spot | 1 spot min | Limited |
| News channels (NDTV, Times Now) — prime time | 30 sec | ₹80,000/30-sec spot | 1 spot min | Available |
| Regional GEC (Sun TV, Star Vijay) — prime time | 30 sec | ₹60,000/30-sec spot | 1 spot min | Available |
| Sports (Star Sports during non-IPL) | 30 sec | ₹50,000/30-sec spot | 1 spot min | Available |
| Children's channels (Cartoon Network, Pogo) | 30 sec | ₹5,000/30-sec spot | 1 spot min | Available |
Rates are indicative and vary by location and demand. Contact us for confirmed rates.
Why choose Jam & Gems for television advertising in india?
Confirmed rates, not estimates
We provide vendor-confirmed rates before you commit — no inflated quotes that change at booking.
End-to-end execution
From planning to booking to monitoring reports — we manage everything in-house.
25+ cities, one team
One brief, coordinated execution across all your target cities, with a single point of contact.
Full transparency
You see costs, commissions and vendor details before signing off. No hidden fees.
Frequently asked questions
GRP (Gross Rating Point) measures the percentage of the target audience reached by your ad (reach%) multiplied by the number of times they see it (frequency). TV rates in India are quoted per 10 GRPs or per spot, with prime time slots costing 3–5× daytime rates.
We can help with creative production or work with your existing TVC. Creative adaptation for different aspect ratios and channel specifications is included in our service.
Yes. Association with specific high-rated shows (in-program sponsorship, show sponsorships, branded content integrations) is available at a premium. We negotiate directly with channels for these placements.
Get a free television advertising in india rate card
Tell us your target city and campaign goal. Our team will send you confirmed rates within 24 hours.