We are Jam & Gems
India's advertising agency for brands that want to advertise smart — across outdoor, newspaper, BTL, cinema, digital and 9 more channels, with transparent rates and end-to-end execution from our team in Noida.
Built to fix what was broken in Indian advertising
Our story
In 2018, Rahul Kapoor founded Jam & Gems in Noida with a simple frustration — advertising in India was opaque, full of hidden markups, and disconnected from actual brand goals. Brands were paying agency rates without getting agency-quality thinking or execution.
We started with a single focus: transparent rates and honest execution for outdoor advertising across Delhi-NCR. Within two years, clients started asking us to handle newspaper, cinema, BTL, and radio too. We said yes — and built the processes to deliver each channel properly, not as an afterthought.
"We built Jam & Gems to be the kind of agency we wished existed when we were brand managers — one that tells you what things actually cost and actually does what it says." — Rahul Kapoor, Founder & CEO
Today we work with 60+ Indian and global brands across 25+ cities — from Swiggy and BigBasket to Suzuki and Apollo Hospitals — across 14 advertising channels. All campaigns are planned in-house, all execution is managed directly by our team, and all clients get monitoring reports with live photos.
Founded in Noida
Jam & Gems launched with outdoor and BTL advertising for brands in Delhi-NCR. First 5 clients onboarded.
Added newspaper & cinema
Expanded into print and multiplex advertising. Reached 15 brand clients across NCR.
Pivoted & added digital
During the pandemic, launched digital and CTV advertising services. Adapted campaigns for contactless execution.
Expanded to Mumbai & Bengaluru
Opened operations in two more metros. 25+ brands advertising through J&G pan-India.
Added airport, sports & radio
Reached 10+ cities. Managed first IPL stadium branding campaign. 40+ brands onboard.
Launched J&G Connect AI
Built our AI-powered media planning assistant to answer rate and planning questions instantly.
Pan-India, 14 channels
Now operating across 25+ cities with 14 advertising channels, serving 60+ brands including Swiggy, Samsung and Apollo Hospitals.
14 advertising channels, one team
We plan and execute advertising across every major medium in India — with consistent quality, transparent pricing, and a single point of contact for all of them.
Outdoor Advertising
Hoardings, bus shelters, metro pillars & unipoles
Newspaper Advertising
Front page, jackets, inserts & classifieds
BTL & Non-Traditional
On-ground activations & transit media
Cinema Advertising
Multiplex on-screen and in-foyer ads
Television Advertising
National & regional TV channels
Radio Advertising
FM spots across 40+ stations
Digital Advertising
Google, Meta, YouTube & programmatic
CTV Advertising
OTT & connected TV ads
Digital PR
Press releases & media coverage
Influencer Marketing
Creator & social campaigns
Hyperlocal Advertising
Pin-code & neighbourhood-level ads
Magazine Advertising
Premium print placements
Airport Advertising
Terminal screens & inflight media
Sports Advertising
IPL, stadiums & sporting events
How we work
Our values
Transparency first
We show you real rates before you commit — no inflated quotes, no agency markups hidden in the invoice. What we quote is what you pay.
Independent planning
We recommend what works for your goal — not what earns us the highest margin. Our planners are incentivised on client success, not media commission.
End-to-end execution
We don't hand you a plan and disappear. Booking, artwork, mounting, monitoring and proof reports — all managed in-house, from brief to live campaign.
Accountable results
Every campaign closes with a monitoring report — live photos, post-campaign summary, and a clear record of what ran, where, and when. No ambiguity.
The people behind your campaigns
Every campaign at Jam & Gems is handled by experienced media professionals — not interns, not algorithms.
12 years in Indian advertising across agencies and brand side. Founded Jam & Gems in 2018 to build the transparent agency he wished had existed.
9 years in media planning. Oversees all client media plans at J&G. Led campaigns for Swiggy, BigBasket, Apollo Hospitals and 40+ other brands.
8 years in brand design and print/outdoor creative. Leads artwork production for all J&G campaigns, ensuring specs are met for every medium and city.
7 years managing advertising campaigns. Manages all client relationships and campaign execution — from brief to monitoring report — at J&G.
Brands that trust Jam & Gems
60+ Indian and global brands
Trusted by marketers across India
What our clients say
We planned a 14-city outdoor campaign in under a week. The rate transparency alone saved us close to 20% on our budget.
From newspaper inserts to metro branding, having a single partner for every medium completely changed how fast we move.
The monitoring reports with real live photos gave our leadership exactly the proof of delivery they always asked for.
Let's plan your next advertising campaign
Tell us your brand, your city, and your budget. Our team will send you a custom media plan with real rates across the formats that work for your goal — within 24 hours.